Saturday, March 02, 2013

Born Mobile

Qualcomm replaced the maps at a local bus stop with a link for those at the bus shelter and those waiting to check out. Giving them the option to wait for the bus, or get to their destination in a hurry. Those that were ‘born mobile’ were more inclined to visit the site, and choose to get to their destination in a hurry rather than waiting. That's where the fun starts.

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