Thursday, November 15, 2012

Bureau of Investigative Journalism desperately needs a face

Imagine if Lord Patten had stayed inside Broadcasting House while Entwistle resigned infront of the cameras outside. That's a bit like the way the Bureau of Investigative Journalism is operating at the moment. There are trustees statements on the site, accompanied by a banner which looks more like a funeral card. The Bureau has indeed done fine work in the past. It seems to have underestimated the power of Twitter. But its formal manner of addressing the website visitors doesn't match the tone and tenacity with which it tackles other topics. 

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