So what did we learn from what happened in 2013: Surprises, triumphs and disasters It was the year of the listicle and the selfie – but beneath the froth it was also another year of substantial and intriguing changes in the media industry. So who were some of the winners and losers and how did this match up to what we predicted a year ago?
- The further atomisation of news and erosion of narrative storytelling. The shine may go off lists, but our interest in weird and bite sized sharable news will remain undimmed
- The emergence of significant investigative reporting that does not come from traditional media organisations e.g. First Look Media, Vice and (surprisingly) Buzzfeed
- More people will pay for news directly via digital or bundled subscription, or indirectly through the growth of mobile, native and video advertising
- Continued disruption of TV with Netflix and Amazon leading the content charge and Facebook and Google launching an assault on television’s advertising revenue
- Drones provide dramatic new angles for television news but will not save built news programmes from an alarming slump in viewing.
- A further switch to digital video for journalism and marketing with innovation in short form and interactive video formats.
- Consolidation and M&A activity: Tech companies will buy content production skills and legacy media companies will buy tech.
Now read on:
Post a Comment