Have huge respect for the Dutch startup Booking.com, who's HQ has now moved into a an old bank near Rembrandt Square in Amsterdam. Great company, now with a world-class ad, made in the Netherlands by Wieden+ Kennedy Amsterdam. Why does it work? Because the story is so authentic and powerful. We've all been there. The style reminds me of the "commercials" Jim Cutler used to read for me in Media Network.
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