Wednesday, July 11, 2012

Viewsy, the Holy Grail of Retail

This startup from the UK is currently rolling out in Amsterdam. Odera Ume-Ezeoke is their founder and CEO. They gave a brilliant pitch of their technology during a Demo Day held on July 6th 2012. They use clever sensors in stores to track customer behaviour. Its all anonymous. But it helps store owners understand how people are shopping and what's working and not working. As a storyteller, I believe this is also a very interesting technology for better design in museums, exhibitions, live events. That's why I joined the advisory board. They are currently doing trials in the Netherlands. Just did a great piece of work in the Amsterdam Ajax Football stadium too. Fascinating.

Viewsy - The Holy Grail of Retail from Jonathan Marks on Vimeo.

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