Friday, April 06, 2012

BBC Radio 4 starts designing digital radios today

This from a BBC press release this morning. If you look at the new BBC Broadcasting House at night from a certain angle, it reminds me of a radio tuning dial in the great days of analogue wireless. 
BBC Radio 4’s Today programme is to produce a limited edition digital radio to commemorate its return to New Broadcasting House in November, with profits going to BBC Children in Need.
The programme today launches a competition to design a ‘skin’ or outer cover for the radio, which is open to design students across the UK-based universities and colleges as well as amateur designers and Today listeners.
The competition was announced live on-air this morning and will now be open for a period of four weeks, with entries accepted until 5pm on Friday 11 May 2012. The radio will then go in to production and is expected to go on sale in late Autumn for a limited period. To receive a full design brief and terms and conditions, entrants should to with the header ‘RADIO DESIGN’ in the subject of the email. The designs will be judged by Ceri Thomas, Editor of Today, Deyan Sudjic, Director of The Design Museum, Sarah Montague of the Today programme and Stevie Spring, Chair of Trustees for BBC Children in Need.
Ceri Thomas said: “As we return to the original home of the Today programme at the brand new headquarters at W1, we want to offer listeners the chance to mark the occasion. What better way to do it than with a specially commissioned digital radio to enjoy the programme on, and with profits going to Children in Need.”
Stevie Spring, Chair of Trustees at BBC Children in Need, said: “This is a fantastic competition that allows design students out there to unleash their creative talent while helping raise money for disadvantaged children and young people right here in the UK.”
The Today programme launched in October 1957 and has been BBC Radio 4’s flagship news and current affairs programme ever since, with over seven million listeners a week. The programme started its life at Broadcasting House in central London but in recent years has been based at Television Centre in Shepherd’s Bush. It will return to the newly renovated Broadcasting House in November

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