So how would you promote a new phone with a wooden back? NTT Docomo did this in 2011 which must be the most elaborate musical sequence filmed in a long time. Not sure if any of the wooden instruments were really tuned, or it was all put in later in post. I understand from This Week In Google that Motorola has finally come out with a bamboo back for its Moto X phone. But what's all the fuss about?