Tuesday, October 30, 2007

Gartner Hype Cycle 2007

Gartner Hype Cycle 2007
Originally uploaded by marketingfacts
So where would you put digital radio and DVB-H on this graph? Above idea management? Next to SOA? Next to each other or spread far apart? I find the hype cycle that Gartner makes each year to be a useful reality check for us all. Marketingfacts and frankwatching.com have done good analysis of the trends, although only in Dutch.

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