Sunday, July 26, 2009

IFA - Consumer Electronics Severely Limited

Don't look to technical blogs for coverage from this year's IFA consumer electronics fair in Berlin, Germany. The press accreditation reads like a passport application, requesting all kinds of references before they will let you in the press room with the other "journalists". Bloggers are definitely NOT wanted here only very traditional media. What on earth is the press department worried about? That they might get coverage by people who are passionate about a show that went into decline once it went annual. Truth is they won't make time to find out who are the influencers in the industry - and are totally trapped by their own routine. It takes a few seconds to check out the validity of a bloggers' claim. We remember when they were paying students in Berlin to turn up to the keynotes in a suit. Watching some of these CEO's struggle through a presentation which they didn't write is so last century. No wonder Apple has pulled out of these kinds of circuses.

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