Saturday, February 16, 2008

Marks at 3GSM MWC Barcelona

Just back in the Netherlands after trawling the halls of the FIRA exhibition site in Barcelona during the Mobile World Congress. Lots of VERY interesting products, concepts and software on show this year - and some marketing disasters.

Orange get my vote for the biggest missed opportunity. They have great HD-Video to mobile technology - yet their stand at MWC was populated by people shooing away the press and anyone who "didn't have an appointment". They were definitely not a "smooth operator" like they appeared to be at Milia 2007 in Cannes. Fire the marketing guys, I say.

More to come as I upload the stuff and sort out 20kgs of paper. Definitely worth hauling it back though.

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