Wednesday, February 27, 2008

Kodak Moment - Reinventing the Corporation

Nice video of how a chemical company was forced to change. Polaroid has gone away. Kodak almost followed them, until they realised they were a "sensor" company not a chemical processing operation. It takes some guts to admit it took too long to see the writing on the wall. But this video, now being shown at several conferences dealing with digital technology, is not only funny, there's a lesson in there for all of us.

1 comment:

Anonymous said...

Hi Jonathan. Thanks for recognizing Kodak. I joined the company just over a month ago. The new Kodak is energized and moving fast so stay tuned! Check out our blogs at and