I think the current wave of digital radio "ads" on the beeb are well done and get across the concept that digital is no longer very expensive "is that all the presents you have for me?" . Some of the spots briefly made their way onto Youtube, but I see they have now been removed (late Thursday). If it was the BBC who asked them to be taken down, then I don't understand. Viral marketing is vital to any of these technology platforms campaigns. It makes no sense to copyright public information campaigns, especially since it is financed by a compulsory licence fee.
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