Sunday, February 03, 2008

Superbowl Ads & SBS-6

Interesting to compare the Superbowl ads to the ads and promos they were showing on SBS-6 this evening during the 2-hour "mystery solved" special by crime investigator and journalist Peter R de Vries. Peter solves crimes - and this time it was the turn of the Natalee Holloway case which has been a major blow to the tourism economy of Aruba. Through a series of elaborate undercover interviews, the Dutch suspect Joran van der Sloot confesses on camera. Still not clear how she died, but clear that the body was dumped in the sea. US viewers were no-doubt more interested in the Superbowl. And with super Tuesday coming up, I wonder when the material from SBS will impact the US market?

What I found strange was that SBS-6 couldn't be bothered to make different trailers in the several adbreaks they built around the broadcast. Their chance to show off their creativity and they blew it big time.
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