Thursday, February 13, 2014

Radio doesn't need a special day

As you may know, I am disappointed in UNESCO's World Radio Day. It's an archaic idea, reminiscent of May 17th "celebrations" of World Telecommunication Day. And I've no idea where the UN Secretary General is trying to take it.

Did you watch it all the way through? It is tough isn't it. That explains why only a couple of hundred people did so.

So switch it off and listen to the Earshot Creative Review with Steve Martin. Now this is a celebration of why good radio shines.

Good radio is not in trouble. It doesn't need to be saved. It just needs sufficient investment to stay creative. Or you get this.

And radio needs to regularly break its own routine. So go out and discover great radio every day. Not just on February 13th.

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