Wednesday, December 12, 2012

Chinese Puzzle - What's the vision for the new RNW?

Holland Style from Moment4us on Vimeo.

What's left of Radio Netherlands Chinese department has released a video they've made together with a small video production company called Moment4us. They claim 250,000 views in a couple of weeks, the majority from inside China. But what's the story? How will this build a community of followers? I can see how this video might benefit a Chinese video production company. But not how this video fits in with the new  vision for Holland's external broadcast. For a company now spending 1.16 million Euro a month of taxpayers' money, I wonder how on earth they can justify this level of production. 

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