Sunday, February 20, 2011

US Board of International Broadcasting Strategy Session

OK, it is a marathon video session, but it's actually the story of the rise and fall of shortwave broadcasting and the strategies the US is now employing. I think the BBC World Service is adopting the same strategy, but the BBG actually explains it a lot better. Ken Burman (1'hr 24 minutes) in talking about anti-blocking software is fascinating. I am sure the BBG needs to do a lot more work to figure out the new ways of story-telling on the emerging platforms. But I am in no doubt that this is the way forward.

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