Monday, February 21, 2011
Keep telling my broadcast clients they should say thank you to their viewers and listeners for their loyalty. `it always works, if it is genuine. This variation on an old theme by Porsche is cool. As part of a campaign to get 1 million Likes on its Facebook page, Porsche put around 27000 names of its fans onto a GT3 R Hybrid making these people part of the Porsche success. Very clever.
So what next? Will Porsche ask the 27,000 people mentioned on the bodywork for ideas on which charity should benefit when they auction it off? There seems so many things they could do. Thanks to Leo of Marketing Facts for the tip this morning.