Thursday, March 20, 2008

More on Arthur C Clarke

It seems Arthur C Clarke will be buried on Saturday. Watching the news feeds, I see that marketing guru Seth Godin, has added some comments about the great science-fiction writer in his blog.

Any sufficiently advanced technology is indistinguishable from magic.

In 1983, I was lucky enough to lead the team that turned one of his novels into a computer game, the first time science fiction authors had worked in that medium. His computer game ended up grossing more than most of his books ever did.

He really was a genius.

The most important thing you can take away: Naming things is important. He made magic things real by describing them and talking about them in ways that felt real. Once something feels real, making it real is a lot easier.

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