Tuesday, October 03, 2006

Creative to the Extreme

Creative make MP3 players and sound-cards which do a great job with special effects for games. But when it comes to audio, the claims are just ludicrous - they claim the result is "beyond studio quality" and put all kinds of meaningless "experience" graphs on their website to prove the case. When I tried to challenge their claims, the Benelux PR office kept trying to stall me and would not react to a challenge to take part in independent side-by-side comparisons. The PR agency told me it was not in their interests to take part. You bet it isn't. Garbage in is ALWAYS garbage out.

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