Tuesday, November 22, 2005
Podcasts "First" Victim
I am sure that others may have happened on a smaller scale, but the sudden disappearance of Purecast.com who were hosting a number of podcasts is to be expected. Their business model was flawed from the start - offer a few leading podcasts free hosting, and use viral marketing to bring in the smaller guys. PureCast was formed by a group of ex-Clear Channel guys who clearly didn't understand the difference between the broadfcast model used on FM radio (infinitely scaleable) and Podcasting (victim of your own success since the producer pays the bandwidth). Now these guys didn't have the decency to allow the authors who did use their services access to their material to put it elsewhere. Imagine if you lost your blog in this way?