It seems a town in the US has accepted the challenge to re-brand itself as part of the Echostar DISH City Makeover and rename itself 'DISH.' As of today, Clark, Texas, a small tight-knit bedroom community located a half hour north of Fort Worth, Texas, has legally changed its name to DISH, Texas. In exchange, DISH Network has agreed to provide every household in the town of DISH 10 years of free basic satellite TV programming, including equipment and standard installation. DISH Network introduced the DISH City Makeover as part of recent re-branding efforts and a new advertising campaign trumpeting "Better TV for All."
The Clark Town Commissioners voted to rename the town DISH Tuesday evening at a packed town hall meeting. Clark, first incorporated as a town in 2000, is located 25 miles north of Ft. Worth and has a population of 125. The town of Clark is a rural agricultural and ranching community as well as a bedroom community for commuters who work in the Dallas-Ft. Worth area.
Wonder if they have told Google Maps?