Sunday, September 04, 2005
Sony - Worst Stand Award
Sony Deutschland gets my award for the worst stand at IFA 2005. The entire hall is surrounded in black and white drapes through which you have to fight your way. Inside are comfortable (and not so comfortable) lounge chairs and various bits of SONY gear strapped to table to make sure you do not try to pinch it. There is NO information. There are SONY people in there but they know nothing and, even then, are reluctant to share even that.
SONY has tried to think of sub-brands for almost each piece of its technology portfolio...as if punters walk into stores with a list of techno features they are looking for. In short, Sony has truly lost its way, leaving the consumer to figure out what they are trying to do. Sony - like no other. Thank goodness!