Kai Ludwig made a remark in the comments section that the Berlin Messe was actually paying students 18 Euro each to attend presentations at the recent IFA Audio and Video Fair. They had to turn up in a business suit. Since many of the keynotes were televised on channels like NTV, it was important to the organisers that there were few empty seats. If that's the case, then the turnout at IBC was good, since no-one paid anyone anything to turn up to the What Caught My Eye sessions and we managed to get 106 people into Room L at 10 am on a Monday morning.