Following publicity in the RTL show Edition NL (which looks at lifestyle stories in the Netherlands), Max decides to "break in" to the autocue at RTL. This is every IT network managers' nightmare in real broadcasting stations. The ideas for other hacks are brilliant. Check them out on www.itafstuderen.nl, a site designed to stimulate young people to enter the software business - there is a chronic shortage in this part of the world. That's the clue to this clever viral marketing campaign. You don't need to understand Dutch to share the fun.
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