Radio's Hybrid Future

This is the first in a series of short videos made at IBC-2010 to explain Radio's connected future, or perhaps "hybrid" is a better description. In this segment, Nick Piggott explains the bridging function that RadioDNS will provide and the problems it will solve for the global radio industry. I think the great thing about RadioDNS is that the concept is simple, it is already implemented in some countries and it works with any kind of FM or digital radio.

To me it is the equivalent of the decision in 1963 to adopt a 19 kHz pilot tone to switch on the "stereo" indicator on an FM radio. RadioDNS deserves the same instant global hit (and therefore rapid adoption). See radiodns.org for more information.