Monday, September 17, 2007

BBC World TV launches new dynamic junctions

BBC World, the BBC’s commercially funded 24-hour news and information channel, has at last jazzed up its automated ‘junction’ graphics.

Key features of the new ‘dynamic junctions’ include full frame promotions with localised transmission times and regionalised weather updates, plus new structure features with a ’next and later’ navigation tool, informing viewers of upcoming programmes and the latest news stories from the BBC’s online service.

Neil Caldicott, head of presentation for BBC World says, “The new ‘dynamic junctions’ are a sophisticated on-screen resource offering viewers targeted and bespoke information relevant to their time zone. Correspondent pieces from around the world and key programme clips from within the schedule will be given greater emphasis, coupled with clearer viewer navigation to items coming up on the BBC World schedule. The ‘dynamic junctions’ also tap into the wealth of data available from the BBC, providing the latest news, business and weather information, plus an up-to-the-second time check for cities around the world.”

Research uncovered that viewers found the existing system to be complicated and confusing. (I would add boring and often wrong - promoting a programme that was already running). The new look and feel has been designed to combat this, separating out the elements that were in the previous system and giving them room to breathe as stand-alone items. In addition, the regionalisation of the sequence has resulted in the ability to personalise the data on any of the channel’s six regional streams, making the information as relevant as possible to the viewer.

The ‘dynamic junctions’ have been created by Red Bee Media (formerly part of BBC TV) which worked with Pixel Power to develop and implement the automated graphics and branding system.

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