Thursday, August 26, 2004

Curated Consumption

Interesting item in the latest Trendwatching.COM Newsletter

So make way for the emerging trend of CURATED CONSUMPTION: millions of consumers following and obeying the new curators of style, of taste, of eruditeness, in an ever growing number of B2C industries (Martha and home decorating was really just the beginning ;-). And it's not just one way: in this uber-connected world, the new curators enjoy unprecedented access to broadcasting and publishing channels to reach their audience, from their own blogs to niche TV channels.

CURATED CONSUMPTION is behind magazines morphing into catalogues, which then morph into eclectic stores, it's behind DJs, restaurant critics, opinionated bloggers, and rap stars giving consumers access to their playlists, their cribs, their top 10 lists. And let's not forget celeb designers cooperating with retail chains, hand-picking NO FRILLS CHIC collections; Amazon reviewers; gay lifestyle gurus; and self-help TV personalities. The new Gods of CURATED CONSUMPTION are amongst us! ;-)


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