Saturday, March 03, 2012

Faces for Radio


On the train to Brussels. I'm one of the guest speakers at VRT's Wild Radio Day. Thalys 2nd class has horrible intermittent paid-for Wi-Fi, so we won't be using that. So what's already loaded onto the iPad? 





Quickly discover older editions of the best podcast on the planet for those interested in radio promotions and Sound Design. It's Steve Martin's Earshot Creative Review ("sponsored by Hobsons". The podcast works because it is crafted with care,  and mixes the best talent working in (mainly) English language commercial and public radio around the world. 






Steve cuts through the marketing hype, celebrating those who really know how to put radio in the minds of it's listeners. Bit surprised that this campaign Faces for Radio by Absolute Radio in the UK didn't score higher on YouTube. Perhaps it was hosted more successfully elsewhere? Or perhaps it's living up to the joke - that these people look like freaks on camera, but sound like God on the radio! They do. Don't take my word for it. Check it out.

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