Tuesday, October 25, 2005

Forget i-pod Video - Samsung DMB




In Paris earlier this year I managed to see some of the new DMB receivers coming onto the Korean market. It would appear the final result is even more sophisticated. Samsung's new SPH-B2300 which has a clever swivel display to cope with new TV formats.

Forget the i-pod video where you cannot watch live video events - this is the kind of device that will attract the average consumer. In Korea, the premium channels show soap opera episodes ahead of network TV, giving people something to gossip about on the train.

Forget the i-pod video where you are paying through the nose for low-res video you can only really consume on the device itself. With a lot of European video being produced in 16 by 9 now, the video screen on the i-pod is already the wrong shape.

Put me in the Apple i-video sceptics camp for the time being. It is the content, not the technology that will drive this movement. In The Netherlands, it was local Tv networks that drove up viewing figures because people want to be entertained in their own language first. They place much lower value on US content. I can see someone in a Dutch pub sharing a piece of video from Paul de Leeuw. I don't see them sharing a scene from Lost - certainly not at US$1.99 a pop.
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