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In an unprecedented and spontaneous show of unity, Chicago broadcasters are joining forces to aid the relief effort for victims of the catastrophic tsunami.
Starting at 6 a.m. Wednesday and running throughout the day, radio and television stations will air public service announcements urging listeners and viewers to donate money to the American Red Cross/Chicago by calling a designated 800 number. Many also will air news stories and special programming related to the fund-raiser and provide online links from their Web sites. The idea of a daylong cooperative media event began with Steve Robinson, senior vice president of WFMT-FM (98.7 MHz).
"Within hours of placing the calls, virtually every Chicago station called back to say: 'Count us in,' " Robinson said. "The response has been truly overwhelming. As people will see on Wednesday, our collective power to perform a community service is going to be enormous."
As of midweek, participating TV stations include WLS-Channel 7, WGN-Channel 9 and WTTW-Channel 11. Others are expected to join.
Radio stations onboard so far include WFMT, WGN-AM (720), WGCI-FM (107.5), WVAZ-FM (102.7), WNUA-FM (95.5), WLIT-FM (93.9), WKSC-FM (103.5), WGRB-AM (1390), WRLL-AM (1690), WTMX-FM (101.9), WILV-FM (100.3), WDRV-FM (97.1), WUSN-FM (99.5), WXRT-FM (93.1), WBBM-FM (96.3), WKQX-FM (101.1), WLUP-FM (97.9), WLS-AM (890), WZZN-FM (94.7) and WMVP-AM (1000).