Showing posts with label burda. Show all posts
Showing posts with label burda. Show all posts

Sunday, February 03, 2013

Andrew Keen in conversation with Jon Miller



I like Andrew Keen. Keep bumping into his work at conferences. I'm actually a fan of his interview style:thoughtful and sharp without being confrontational. He was at the DLD conference in Munich, Germany in January. The conference organisers are gradually uploading the interviews that happened backstage. Frankly, many of them are far more interesting than the main stage sessions. Unfortunately, because DLD doesn't label them, they are doomed to have 23 views because no-one knows their worth.

And who is Jon Miller? He was the digital strategy guy at Newscorp. Now that he's left, he is working on a media startup of his own. I think he's understood completely what's ailing publishers and broadcasters. They are still obsessed with filling their channels. Whereas the audience is increasingly wanting to engage with the content. No money in content - no audience - and therefore no hope of building a revenue stream. A great 9 minutes.

Thursday, January 24, 2013

DLD - Pity the Highlights are nonsensical



DLD, an invite only media conference at the Munich headquarters of Burda Media is always a mixed bag. This year there were some interesting talks about search and hosting. And some rather blatant commercials for a rather uninspiring solar lantern called Luci. (in my view, barefootpower.com is way ahead in that field).

But some things are always the same at DLD. The agenda is only released about 24 hours before it starts. And I get the impression the video editors don't really understand what the speakers are talking about. They try to make highlights of the session, rather like covering the goals in a football match. Doesn't work, does it? They don't write much context around the videos, so unless you watched it live, you'll never find it again. Pity.



Navigation on the DLD Youtube channel is a nightmare. Different videos from different years get all mixed up. And clearly that means most of the videos are only seen by the happy few.



ShareThis