Music as a media strategy in Africa

I've always believed that NGO's and especially radio stations in Africa have not used the power of song to the fullest extent. Somehow in educational circles, dance, theatre and music are seen as much lower down to information leaflets or posters. David Mason was one of the speakers at the recent Africagathering.org.uk in London and he explained to me how his organsation has partnered with Sengalese singer Youssou N'Dour to make mashups to promote health and relevant technology. I hope that the results of the contest (which runs until May 12th) will be used in Africa as well as in documentaries about Africa.

IntraHealth Open Source Music Project from Jonathan Marks on Vimeo.