The links below are to a fascinating video report by Wireless Watch Japan's Gail Nakada.Interactive television programming is walking out the door and onto mobile handsets pressuring Japanese TV broadcasters to adapt content and programming. Japanese Networks TBS and FujiTV are linking up with ColorZip Japan, a new server-based full color barcode technology. The barcode appears during a broadcast. You point your cameraphone at it. It calls up relevent information about the product and/or service.
Unlike typical black & white QR codes (think of it as bar code 3G), ColorCode was designed to scan from a comfortable distance even for low-resolution camera phones. In Japan, satellite TV music and shopping channels should be coming on line soon with plans to incorporate ColorCode into e-commerce. The travel industry has taken notice with campaigns readying to roll out as well.
Wireless Watch Japan spoke with ColorZip Japan CEO Christopher Craney, about how ColorCode is developing the Japanese market. Already in talks with telecom providers over having the code embedded onto new handsets, Chris discusses both corporate and individual marketing campaigns for this next generation bar code technology.
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1 comment:
Interesting. Have worked on this technology/application years ago (2000), good to know things always work in Japan, Europe will be difficult.
Connecting the virtual world to the physical world; place, time and context sensitive. Is a very interesting area with commercial potential.
Regards, Ron
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