Showing posts with label detroit. Show all posts
Showing posts with label detroit. Show all posts

Sunday, September 04, 2011

Rethinking Detroit compared to Amsterdam

Been looking at the future of niche publishing (where niche can still mean millions of people). I think it is better defined as media that is not afraid to focus and drill down beyond the PR hype and spin. It is also media that follow-ups. We're not there yet. I note that magazines like Forbes don't integrate their  video stories into articles. But I do like the way they compile collections of material into dossiers. I was particularly intrigued with the dossier they made on Detroit, because the city is about the size of Amsterdam now and facing similar challenges with innovation. Sounds like Detroit has a plan rather than just ambition.




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