Been looking at the future of niche publishing (where niche can still mean millions of people). I think it is better defined as media that is not afraid to focus and drill down beyond the PR hype and spin. It is also media that follow-ups. We're not there yet. I note that magazines like Forbes don't integrate their video stories into articles. But I do like the way they compile collections of material into dossiers. I was particularly intrigued with the dossier they made on Detroit, because the city is about the size of Amsterdam now and facing similar challenges with innovation. Sounds like Detroit has a plan rather than just ambition.
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