Friday, August 08, 2014

CDAC contradicts BBG on the role of shortwave in a crisis

I think CDAC, a cross disciplinary group that helps international disaster communications needs to examine a recent report put out by the Board for International Broadcasting on the future of shortwave. 
Their report notes there is no evidence that shortwave usage increases during crises. At such times, audiences continue to use their preferred platforms to help them navigate to the news online or via phones.
The technology works. There is no doubt. The problem is that the audiences have migrated to other platforms. Shortwave is still viable in around 8 countries in the world. Otherwise it is definitely past tense.
Radio is part of a hybrid strategy, not an end unto itself.

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