Thursday, October 02, 2008

NRK at Mobile Monday Amsterdam

Mobile Monday Amsterdam is turning into a great "don't miss" event, with a nice mix of local and international speakers. This past Monday (29th September), during a special session hosted by public broadcaster NOS, they invited Gunnar Garfors, Director of Development at NRK. He jumped off a plane from Oslo (with literally minutes to spare) to explain how public broadcaster NRK has been experimenting with mobile services for the last 5 years. I think it is very clever how they have formed a consortium with the commercial broadcasters to work together on building this platform. Gunnar explains in this video why they went for DMB as opposed to the competing DVB-H technology. That's interesting because KPN in the Netherlands has now decided that DVB-H will be the platform for live Mobile TV in the Netherlands, so exactly the opposite conclusions. (It might also have something to do with the fact that KPN runs the DTT DVB-T platform here - DAB has failed to capture anyone's imagination in Holland). Well worth having a look. Also tip of the hat to MOMO Amsterdam for recording these presentations professionally and sharing with the rest of us.

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