Thursday, November 29, 2007

About Brightcove Internet TV Service

About Brightcove Internet TV Service Good overview, even if it is a bit pro Brightcove.

As we come to the end of 2007, it’s time to reflect on the forces that shaped the Internet TV industry during the last year and the trends that will define it in 2008.

Internet video surged into the mainstream in 2006 with the explosive growth of consumer video sharing sites. The leader in the category, YouTube, became a household name, and everyone watched in awe as they were swallowed by Google for $1.65 billion.

But 2007 showed us that video isn’t just for aggregators—it’s fundamental to the Web. The last 12 months saw an explosion in video publishing across a wide array of websites. Video is becoming so pervasive that if you have a web property without video something is wrong with it.

The deep investment in online video publishing and distribution by media companies in 2007 brought a new category of online services into the limelight: Internet TV Platforms.

Internet TV Platforms, like Brightcove, give media owners the ability to control how video is published on their own sites and syndicated across the Internet. Rather than existing at a single destination, Internet TV Platforms underlie thousands of properties and brands creating economies of scale in technology, delivery and distribution.

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