Wednesday, November 13, 2013

Hyperlocal Ambulance Chasers

Just as Sanoma media is doing a massive rethink about its publishing arm in the Netherlands, I personally feel that hyperlocal websites in this country are totally unsustainable. Not because they can't work - Brazil has proven that it can. It's just that the stories are so poor. The only news on the local website DichtBij.nl are videos of accidents and medical teams clearing up. This isn't news I can use. It is just logging an event. As a local business I would not want to be associated with this collection of death and disaster. It will continue until the volunteers making this stuff realise there is no job at the end.


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