Wednesday, February 08, 2012

A Post about Titles

I am currently looking at the new ways of storytelling when you don't have access to a transmitter network. For a start, your film or documentary could do with some great titles. Social media platforms have become the place for creatives to show what they can do proving they have an audience before they get the commission or the dream job. Vimeo is full of great title sequences made by brilliant designers. Look at this one from Slim Jim, otherwise known as James Curran. The beauty is in the simplicity.

The Amsterdam website run by production company Submarine has also curated a great collection of title-sequence videos, some of which are on par or better than the titles eventually used. Check out the site called, especially the entry from the Turkish designer Dogan Can Gundogdu. 

The Dark Knight Rises - Opening Credits Project from Doğan Can Gündoğdu on Vimeo.

Of course, producing great ideas on "spec" in order to break into a new business is as old as the hills. But digital technology has made it possible to make that demo to cinematographic standards for a fraction of the cost. This reminds me of "405 The Movie" which was released way back in 2000. 405 was an early example of the revolution in digital film production and the use of broadband internet to distribute media. Wikipedia has more.

While the producers shot the film using a digital camcorder and created the special effects using personal computers, all on a budget of $300, the results rivalled that of many major film and television production studios at the time. Furthermore, $140 of the budget was to pay two tickets for walking on the highway shoulder while filming. It was issued to them by California Highway Patrol Officer Dana Anderson (who is listed in the "Special Thanks" section of the credits). At the same time, with little promotional effort the film soon reached millions of online viewers through widespread internet access. By July 2000 it was featured on the site iFilm where it had received two million viewers. As a result, Branit and Hunt signed a deal as directors with CAA as well as A Band Apart. They appeared on The Today Show, Access Hollywood, Roger Ebert,

One of the producers of 405, Bruce Branit went on to make the great short film called WorldBuilder. Again, shot on a weekend, the work all came in post production.

And there is some great work which doesn't seem to have been discovered on Branit's YouTube channel.

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