Sunday, October 26, 2008
Whats Hot and Not?
What can you afford to miss in this recession?
I help to drive several global knowledge networks of media and creative professionals. After some extensive comparing of notes, we've concluded that one way to avoid economic meltdown is to critically examine your participation in all conferences and festivals. Not only are there far too many, they often boast that they are "unique" in providing a platform for speakers and specialists to find each other and do business.
It is strange that there's not yet a "consumer guide" to this multi-million dollar business. So we have been asking the questions: What would happen if conference X didn't happen next time? What opportunities would be missed? Which conferences are worth the hassle of an airport frisking? Why can so few conferences give a clear picture of their return on your investment? For our clients we have now compiled an independent short-list of what is hot - and what is definitely not. The precise short-list depends on your interests and role in the media, but it is a short list. We will spare you the long list of conferences-going-nowhere and hype festivals for the newly rich and famous.