Friday, November 25, 2011

TEDxAmsterdam is World Class this Year

I've been critical of recent TEDx events in the Netherlands - there are too many that are simply disguised business pitches or the content is just poorly produced and prepared.

But there are exceptions, and TEDxAmsterdam today has been really world class. It was also noticeable that the best presentations actually came from locals or people who have lived here for some time. They were able to connect culturally with the audience. They really took a risk by having a really long TEDx - more than 13 hours in total and over 20 speakers. Having helped to coach the TEDXAward winner Metfarm in telling a clearer story, I was curious whether the audience would stay for the last session after such a mentally intensive day. I shouldn't have worried. The theatre was packed and gave the Metfarm founder John Apesos not only a standing ovation, but practical offers offers of support in the coming 12 months. Complete coverage on the site.

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