Tuesday, March 02, 2010
Megan Elliot - Thinking Behind XMediaLab
Megan Elliot is one of the founders of XMediaLab. After the conclusion of the successful workshop in Amsterdam I asked her to explain the thinking behind the format.
XMediaLabs Amsterdam consisted of two parts: the Pro-Day Conference (17th November) for 150 guests drawn from a cross-section of Dutch and European media creatives and power-brokers; and then the Lab itself (18th November) at which teams drawn from NPO’s 12 thematic channels and related companies attended the Lab in Amsterdam working one-on-one with the International Mentors on several aspects of public media and broadcasting.
Issues covered included: multi-channel programming and brand experience; interaction and interface design; audience behaviour; cloud content and distribution strategies; product life-cycles; and commissioning strategies.
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1 comment:
Absolutely excellent series of video interviews and profiles on WIFI communication, virtual banking in Africa etc, in the best Media Network tradition. More please!!
Dr Derek Lynch,
Ireland
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