Sunday, September 27, 2009

Confusing UPC Ad

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UPC is running a huge ad campaign across Amsterdam, obviously written by PR people who hate technology terms. As a result, the ad is nonsense. Under certain circumstances you can get a download speed of 25 Megabit/sec for 25 Euros a month. This ad reads like you get 25 MB storage for 25 Euros, which would be a really lousy deal. And there is no fibre to the home...its fibre to a distribution point somewhere in the street. Does the average punter know anything about fibre optics? If they do, they would know that they meant 25 Mb/sec. Did the people in the bus stop know what was being offered? No. I asked them.

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