Sunday, December 07, 2008

Pure Evoke Wifi Publicity

Yes, the Pure Evoke seems to be a nicest new wifi capable set on the UK market and I'm curious to see whether it has a better selection of stations than their competitors at Reciva, who seem to be plodding along in the same market with much less exposure these days. This Evoke set is indeed brilliant for diaspora listening. So how come the male journalist at the Telegraph/ITN in the UK in the video above seems to take rather stupid examples to demonstrate the radio's capabilities. Who will pay 150 quid to listen to Iranian folk music in the bathroom? But it is brilliant to be able to follow Radio Australia or Radio 702, South Africa when there's a breaking story in that part of the world. Of course, the same streams are available on any laptop, but the trick is that the radio fits in the kitchen and its amazing what you hear by accident.

The written article in the Daily Telegraph goes on to state

"According to industry figures, compiled by market research firm Gfk, sales in the UK have doubled in recent months, with the number of radios sold increasing by 105 per cent between June and October.

Compared with 17,000 sets sold last year, the industry expects about 110,000 to be sold this year. This will still make them a relatively niche product compared to Digital Audio Broadcasting Radios, but experts believe they will ultimately overtake DAB radios."

1 comment:

Anonymous said...

well this is publicity stunt.