The sun's reflection messes up my attempts to photograph this sign. It doesn't really do justice to the message. Get into the mind of your target group with Sanoma Media. The Finnish publishing house has just rebranded to become Sanoma Media and they really do understand that the audience is the product. Their heart still lies in paper, but they are building some exciting transmedia properties. Saw this sign in Utrecht, The Netherlands on my way to the Festival of Games.