Tuesday, February 10, 2009

Early Results on Mobile Application

It seems that "tens of thousands" of people are already making use of the "Missed the Broadcast" service launched a few weeks ago by Netherlands Public Broadcasting as part of their TestLab. A programme called "De Wereld Draait Door" (Life Goes On) and the NOS News Journal are the most popular on-demand shows and the viewing peak is around 22 hrs local time.

William Valkenburg, Director of Internet Coordination at the NPO said at a congress in Hilversum, Tuesday that their department offers two services, either via a special mobile site or through an application. He expects the service to grow gradually. In January, more than 86,000 streams were requested. The application has been downloaded 15,000 times, and the number of unique users is around 35,000. The application runs on around 362 different models of mobile phone, with a special application for the Blackberry Storm & Bold being launched next week.
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