Thursday, September 11, 2008

DRM - Design Ruins Medium

Design plays an even more important role in consumer choices these days. Yes, my Toyota Prius car does not have a DRM/DAB capable receiver as part of the dashboard navigation system. But would I swap it for an aftermarket receiver that does?

At the IFA in Berlin a few days back, there was a DRM capable car radio on the DRM stand. The press statement says the "Russian Sarapulsky Radiozavod SRZ RP – 229 DRM is a prototype ready to go in production". Hmm... can you imagine the scene at the local garage when you arrive with this thing to do the swap? Neither can I! If they don't do something about the design DRM will stand for Design Ruins Medium.

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