Wednesday, January 05, 2011

Radio and the cars of the future

Leweb10 continues to surprise, becoming a sort of SxSW for European entrepreneurs. At the one just held in Paris, Renault Nissan gave away the keys to one of its new electric city vehicles, the Twizy. Delivery will be at LeWeb11 in Paris in December 2011. Chairman and CEO Carlos Ghosn suggested that there will always be a market for personal mobility. The car industry needs to adapt to maintain its position as the most desirable object for most people. That means responding to concerns about energy - but also opening up the car as a platform for application developers rather like the iPhone and Android. Hopefully the personal mobility industry, worth 2 trillion dollars we're told, will be able to agree on some open standards to avoid the developer nightmares we've seen in the mobile handset space. Sit back and watch the demo of the first in a series of new Renault electric cars. And then join me in working out what radio needs to do to be part of the application boom that is coming to in-car entertainment. Radio needs to remain part of personal mobility as the car radio disappears as a discrete device.

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