Friday, May 14, 2010

Found a Media Network devoted to jingles in 1983

When I was hosting the communications magazine, Media Network, we made several visits to the topic of radio jingles, how they are made and what programmers in the early 1980's thought they were for. Their use seemed to go in waves, sometimes stations overused them and there were periods when stations hardly used them at all. There were enthusiasts like Tom Konard who made vast collections of station idents and sweepers. Some are still on line - check this reference. This show was broadcast on December 29th 1983 and I remember the recording well. Technican Pim Wijmer thought it would be a simple mix and wondered why I had booked four hours of studio time. Today, you can make the same show on a laptop using free multitrack software. In those days you had to cut and splice audio tape and cue everthing with yellow leader. There was more yellow leader on those montages than tape. Fun making it nonetheless. We finished about 1 am in the morning before transmission.
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